World Cup 2022: Messi’s incredible social media numbers: more followers than the entire population of South America

Lionel Messi has more followers on its social networks than the population of all of South America.

That Paris St Germain and the Argentine star’s 476 million followers demonstrate his incredible popularity and global influence.

To put this in perspective, messi reaches more than ten times the population of Argentina (45.8 million). As a matter of fact, messiHis reach is 300 million larger than the populations of the countries where he played as a player: Argentina (45.8 million), Spain (47.3 million) and France (67.5 million) – a total of 160.6 million .

messi‘s fans outnumber the entire population of the South American continent (439 million).

Messi, then Dybala

Paulo Dybalawith 68.9 million followers, is also in the top 10 ranking as the 8th most popular player at the 2022 World Cup in Qatar.

To assess the impact of these numbers on social media, Cristiano Ronaldo celebrated his first World Cup win before kicking a ball in Qatar – as he is the competition’s most influential superstar on social media with 747.1 million followers.

The Portugal and Manchester United striker follows messi (476 million) and neymar (337.5 million), giving the three players a combined social media reach of more than a billion worldwide.

Under these parameters ronaldos supporters are more than 4.5 times larger than the supporters of the England national teams (164 million) and larger than the sum of the populations of all countries where he has played: England (55.9 million), Italy (59 million) , Spain (47.3 million) and Portugal (10.1 million) for a total of 172.3 million.

To put the readership numbers in perspective, one would have to fill Wembley Stadium, which has a capacity of 90,000, more than eight thousand times to get close to the number of people following CR7 on social media. Or the more than 9,000-capacity Lusail Stadium, which will host the final of the Qatar World Cup, which has a capacity of 80,000. Or ten thousand times Old Trafford with a capacity of 74,310, fourteen thousand times that of Jose Alvalade Stadium (Sporting Club de Portugalwhich holds 50,095 viewers) and its social media following exceeds the total population of Europe (446.8 million).

ronaldoTotal Portugal audience contributes to Portugal being the most followed team in Qatar 2022 with a total of 826 million, ahead of Brazil with 678 million and Argentina with 619 million.

Karim Benzema, Gareth Bale, Kylian Mbappe, Luis Suarez, Paulo Dybala, Antoine Griezmann and Robert Lewandowski form the top 10 of the tournament.

The sum of the total number of followers of the top 10 players, 2.1 billion, is greater than the sum of the total number of followers of the rest of the Qatar 2022 players combined (1.7 billion).

This study was conducted by PR, digital and football agency PMPR Excellence to analyze the global social media impact of the World Cup.

All 831 players from the 32 finalists were tracked by PMPR Football Social Influencer Mapping of players, squads and national associations in the study.


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