Understanding Edge to Cloud in Retail and Trending Use Cases

The Edge to Cloud concept is becoming increasingly important in the retail landscape. Retailers are increasingly implementing edge-to-cloud solutions to positively impact their businesses.

In the latest episode of Intel To the Edge and Beyond, host David Dobson, Intel’s Global Industry Director for Retail and Hospitality, revisited the topic with VMWare’s Ryan Wehner, Industry Director for Retail and Consumer Goods EMEA, and Charles Cockshoot, Edge Industry solution architect. The conversation touched on the steps retailers are taking to move from edge to cloud, their benefits, and some of the challenges they face.

But what exactly is Edge to Cloud and why is it becoming more active in retail?

Wehner defines Edge as follows: “Where the customer data is processed, it is as close as possible to the source where we collect data. So an edge platform would allow a retailer to run these applications in-store, which wasn’t possible before.”

In order to keep up with the rapid changes in the industry, retailers are now choosing to move forward and make wiser decisions as well as work towards more advanced technological solutions to keep up with new trends. And most importantly, stand your ground against your competition. “They want to use these stores to gain a strategic advantage over their competitors,” says Wehner.

This means that retailers use the software programs best suited to give them this advantage while allowing them to meet their customers’ needs and become more comfortable with their habits and activities. Additionally, it helps retailers reduce spending costs with the help of AI.

Another impressive factor is one that facilitates the shopping experience. Cockshoot notes that shelf edge labels were once information signs. But with the use of AI, these simple labels have enhanced product knowledge for both the employee and the customer. He detailed how the label scan can show if a product is in stock in store or online.

“When you consider how much cloud-to-edge processing is going on there … the experience you can offer a customer when they walk into your store is a joy. They know if it’s there, or if they just like it, or want to touch it, or prefer to buy it online,” Cockshoot said.

Not only that, it keeps the retailer up to date on product sales and returns and what’s in demand.

LinkedIns: David Dobson, Ryan Wehner, and Charles Cockshoot!

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