Spotlight: This month’s guide to online trends

To help you navigate the internet universe, we bring you Limelight – a monthly column from our friends at creative studio Daylight.

Five weeks until Christmas and the Internet is still chaotic.

Except for all the antisemitism of Ye (Kanye) losing a billion dollars in a day dystopian drama, Celebrities dressing like other celebrities all Halloween, Elon is just doing his usual horrible thing and the Viral Meme Costume Pack No one was safe from this, here’s what’s been happening on the internet lately:

Deep 90’s nostalgia

A trend we affectionately call “Dawson’s Creek Chic,” this one’s been begging the question lately… are we all just living in a never-ending series of Friends/Charmed/Aaliyah’s music video?

From the renaissance of headphones with chords and Windows 95 cursor effects to point and shoot camerastiny handbags and the wave of ’90s banger bands touring (Basement Jaxx, Groove Armada, Fatboy Slim), for anyone who lived in that era, walking down a main street feels like you’re deep in immerse yourself in a time we never thought we’d come back to.

Trends have always worked in cycles of eras, but this latest move towards a low-rise jean, the Ashley Tisdale at the Teen Choice Awards Aestheticsand the powerful resurgence in music of the ecstasy grunge club era reflects a collective reach back to simpler times before the invention of Bebo, Life on Mars was a Bowie song and not an Elon Musk-led hellscape.

musical agony

With most world borders lifted and people feeling alive again, the concerts are back with a vengeance. But what comes with that is the revelation that musicians actually are Make more money with merch than selling records or touring.

Not to mention the fact that 100,000 songs are being released on Spotify every day, slowly turning the music streaming app into YouTube (as YouTube tries to become more like Spotify), and for which the industry is collectively preparing Artificial intelligence to swamp it in a hot smack.

Big somber tech

The post-pandemic boom is truly over for big tech (think Microsoft, Alphabet, Snap, Meta, Amazon) with many reports of revenue declines forecast keep falling.

Forbes economist Morgan Stanley thinks the S&P 500 could fall another 10-20% this year after already falling to 20%. But what does that mean for a simple smartphone owner who doesn’t want to go to space? With more than 100,000 jobs lost to tech layoffs This year alone, expect less R&D and brisk new features and more upgrades to existing software, bug fixes, and splitter platforms being developed after Twitter’s recent collapse.


Think back to the happier days when Instagram was just a humble app for photos and wasn’t at the heart of how we document our lives.

Enter Tiktok. In a recent newsletter, media company The Future Party wrote about the pressure from record labels to make their songs viral on the platform in order to have even a shred of success. Journalists are being pushed to tokify their articles in 60-second rolls, and there’s even a trend for people to self-diagnose via the platform. When Zoomers get not only their news, but also their medical advice via an app, the question becomes… who will pay for mainstream media – or anything else – in the years to come?

Artificial egoism

This space is moving fast, and it’s a bit daunting to predict how far artificial intelligence will be in six months.

My old ball photo / AI portrait by Draw Anybody (Source: Draw Anybody)

Recently, the AI ​​of controversial graphic design tools such as Stable diffusion to web plugins like Draw everyone. Users submit 5-10 selfies and receive a series of artificially constructed portraits in various visual presets to choose from (psychedelic? painterly? hotter than reality? dealer’s choice). Its resemblance and ability to emulate art styles and intimate details show just how advanced and technical (and…terrifying) development in this area is becoming.

Third party providers

Instagram has been completely upset lately because major influencers have instructed their fans to join them on new platforms like Geneva, communities and discord because it’s easier for them to communicate privately with groups, share “exclusive content” and, of course, make money.

In a knee-jerk response, it launched a variety of different products that are still making their way to the mainstream, like subscriptions, badges for superfans (yawn), and a feature called Group Profiles, which basically mimics Discord. take that away? Fandom has never been such a ticket to quit your job and monetize your content.

The power of the capsule

This American life spinoff podcast Serial, which launched in 2014, took the world by storm with its 12-part investigation into the 1999 murder of a Baltimore teenager, creating a whole subsection of true crime capsules we never knew we needed.

Almost eight years later and this year alone, let’s fast forward the topics of Serial (Adnan Syed), Teacher’s pet (Chris Dawson) and Your own backyard (Paul Flores) have all been either exonerated or convicted in recent months. What does that tell us? The power and necessity of independent media and investigative journalism is immense, essential and never to be underestimated.


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