Snap and Rakuten Viber go to FIFA World Cup 2022

Rakuten Viber and Snap both have bundles of AR lenses and interactive experiences to celebrate the FIFA World Cup. Ever since the two apps merged on AR tech last summer, activations like this are often rolled out for both companies simultaneously to ensure users of both platforms have access to the high-quality AR content.

But remember that AR content is never exactly the same on either platform. Here we look at how both businesses and their communities celebrate the world’s most-watched sporting event.

Rakuten Viber Experiences

Rakuten Viber is a secure calling and messaging app that last year added support for AR effects and other graphics through a partnership with Snap. However, the company is going in its own direction with this technology when it comes to the experiences it offers users.

“We’re excited to offer our users a variety of rewards and interactive content.” Rakuten Viber Senior Director of Growth Top Markets Atanas Raykov said in a press release shared with ARPost. “Sharing your predictions, finding the latest game score or checking the global leaderboard is as easy as opening the Viber app.”

The World Cup on Viber

Rakuten Viber users have access to theme frames for celebratory photos, as well as tracking scores and other features. Users can also add a World Cup sticker pack to photos in English plus eighteen other languages.

World Cup 2022 - Viber AR lenses

Rakuten Viber has also developed a series of playful lenses that allow users to score goals with a virtual ball, cheer on their favorite team, or take short videos of themselves with soccer balls flying around their heads.

And those are just the AR experiences. Rakuten also has channels dedicated to the game and an AI chatbot for soccer fans that allows users to interact in and around the big game.

snap experiences

Snap is also looking forward to celebrating the big game. And like Rakuten Viber, they have AR experiences as well as flat and 3D activations in all other areas of their app services.

See also: Universal and HBO AR Fan Engagement: Dinotracker AR App and House of the Dragon Snapchat Lens

“We’re thrilled to be covering the biggest global sporting event of the year on Snapchat – with special, custom AR experiences and extensive content coverage that will include localized highlights from each game in over 30 countries.” Snap Inc. Head of Sports Partnerships, Anmol Malhotra, said in a press release shared with ARPost.

AR experiences

Snap’s AR offering includes both official and “organic” lenses and filters representing 13 national teams from around the world. There are also new World Cup themed cameos to put you in the action as well.

National Team Partners Lenses - World Cup 2022 - Snap

Live Garment Transfer lenses also enable AR fittings of official team gear for five teams – USMNT, France, Saudi Arabia, Belgium and Qatar. This activation also marks the tool’s availability for Lens creators after spending the past few months in internal development.

Live Garment Transfer Demo GIF

Other experiences across the Snap universe

Also, not all of Snap’s World Cup adventures are in AR. There are also official and organic stickers, themed content on Spotlight and Discover, and special Bitmoji outfits.

For a truly global celebration, open your Snap Map. Posters everywhere that choose to share their celebrations publicly can show their content in their real-world location so you can see what celebrations are like around the world.

I want a good, clean game

No matter what platform you use or how you use it, it’s fun to see these social platforms flying the flag for the biggest game on earth. See you at the World Cup!


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